Social Media Post Dimensions

Using the correct dimensions for your social media posts is crucial to ensure that your content looks professional, is optimized for each platform, and is consistent with your brand. The following sections outline the post dimensions for the Top 5 Social Media Platforms: Facebook, Instagram, Twitter, YouTube and Pinterest.

Instagram Post Dimensions

Photo post: The recommended image size is 1080 x 1080 pixels, with a minimum size of 320 x 320 pixels. The maximum file size is 8MB.

Video post: The recommended video size is 1080 x 1080 pixels, with a minimum size of 600 x 600 pixels. The maximum video length is 60 seconds, and the maximum file size is 4GB.

Carousel post: The recommended image size for carousel posts is 1080 x 1080 pixels. You can use up to 10 images or videos in a carousel post.

Story post: The recommended image size is 1080 x 1920 pixels, with a maximum duration of 15 seconds per story.

Reels: The recommended size for Instagram Reels is 1080 x 1920 pixels, and the maximum file size is 30MB. Instagram Reels can also be created with vertical video, and the recommended video dimensions are 1080 x 1920 pixels.

Stories & Highlights:  The recommended size for Instagram Story images & video  is 1080 x 1920 pixels, and the maximum file size is 30MB.

Facebook Post Dimensions

Photo post: The recommended image size is 1200 x 630 pixels, with a minimum size of 600 x 315 pixels.

Profile Picture: Facebook recommends uploading a profile picture that is at least 360 x 360 pixels. The maximum file size for profile pictures is 4MB, and the image should be in JPG or PNG format.

Cover Photo:  The recommended size for cover photos is 851 x 315 pixels, and the maximum file size is 100KB. The image should be in JPG or PNG format.

Shared Image Posts: Images shared in Facebook posts should be at least 1200 x 630 pixels for optimal viewing on desktop and mobile devices. The maximum file size for shared images is 4MB, and the recommended aspect ratio is 1.91:1. Square images with an aspect ratio of 1:1 are also supported and can be up to 2048 x 2048 pixels.

Shared Video Posts: Facebook supports videos up to 240 minutes long with a maximum file size of 4GB. The recommended video dimensions are 1280 x 720 pixels, and the maximum video bitrate is 2500Kbps. Facebook also supports vertical videos with an aspect ratio of 9:16.

Facebook Ads: The recommended size for carousel ad images is 1080 x 1080 pixels, while the recommended size for event ad images is 1920 x 1080 pixels.

Facebook Stories:  The recommended size for Facebook Story images & video is 1080 x 1920 pixels, and the maximum file size is 30MB.

Pinterest Post Dimensions

Pin: The recommended image size for a pin is 1000 x 1500 pixels, with a minimum width of 600 pixels. Pins can have a maximum aspect ratio of 2:3.

Board cover image: The recommended size for a board cover image is 222 x 150 pixels.

Story pin: The recommended image size for a story pin is 1080 x 1920 pixels, with a maximum file size of 20MB. Story pins can include up to 20 pages of images, videos, and text.

Promoted pin: The recommended image size for a promoted pin is 1000 x 1500 pixels, with a minimum width of 600 pixels. Promoted pins can have a maximum aspect ratio of 2:3.

Video pin: The recommended video size is 1000 x 1500 pixels, with a minimum width of 600 pixels. Video pins can be up to 30 minutes long, but it's recommended to keep them under 2 minutes for better engagement.

Twitter Post Dimensions

Profile Picture: Your Twitter profile picture should be a square image with a minimum size of 400 x 400 pixels and a maximum file size of 2MB. The image should be in JPG, GIF, or PNG format.

Header Image: Your Twitter header image should be a wide banner image that appears at the top of your profile. The recommended size is 1500 x 500 pixels with a maximum file size of 5MB. The image should be in JPG, GIF, or PNG format.

Tweet Images: Images in tweets should be at least 1200 x 675 pixels for optimal viewing on desktop and mobile devices. Twitter also supports smaller images, but larger images will be downscaled to fit the maximum width of 550 pixels. The maximum file size for images in tweets is 5MB.

Twitter Cards: Twitter Cards are used to add rich media to tweets, such as images, videos, and audio. There are several types of Twitter Cards, each with its own dimensions and requirements. For example, the Summary Card has a recommended image size of 120 x 120 pixels, while the Player Card requires a minimum aspect ratio of 4:3 and a maximum file size of 1GB.

GIFs: GIFs are a popular way to add motion and humor to tweets. The maximum file size for GIFs on Twitter is 15MB, and the recommended dimensions are 480 x 480 pixels or smaller.

Video: Twitter supports videos up to 2 minutes and 20 seconds long with a maximum file size of 512MB. The recommended video dimensions are 1280 x 720 pixels with a minimum aspect ratio of 16:9.

YouTube Post Dimensions

Video: The recommended video dimensions for YouTube are 1920 x 1080 pixels (16:9 aspect ratio). However, you can upload videos with other aspect ratios such as 4:3 or 1:1. If you use a different aspect ratio, the video will be automatically adjusted to fit the player.

Live Stream: The recommended resolution for live streaming on YouTube is 1080p (1920 x 1080 pixels) at 60 frames per second. However, you can also stream at lower resolutions such as 720p or 480p.

Channel Cover Photo: The recommended size for a channel cover photo is 2560 x 1440 pixels. This image appears at the top of your channel page and is visible to anyone who visits your channel.

Channel Icon: The recommended size for a channel icon is 800 x 800 pixels. This image appears next to your channel name in search results, comments, and other areas of the site.

Video Thumbnail: The recommended size for a video thumbnail is 1280 x 720 pixels. This image appears as the preview image for your video and is the first thing viewers see when browsing your channel.