NYC Social Media Advisors
Social Media channels are the most important influence on products and services today. There is no other single way next to organic search to get visitors to your website to view more information about your business offerings.
While Social Media is important it is also crucial to select which platforms you will use to promote your business. Businesses that take the blanket approach and cover every popular or breaking social media platform with content often find little to no reward from certain platforms.
Different platforms offer different type of posting capabilities. While photos of your products or services still resonate, the option of using video, video “shorts” or “reels” is now prevalent across platforms and growing exponentially.
Social Media Best Practices:
Define your goals and target audience: Before creating content or launching a social media campaign, it's important to define your goals and identify your target audience. This can help you tailor your content to the right people and measure the success of your efforts.
Create valuable and engaging content: Share content that is relevant, useful, and entertaining to your target audience. This can include a mix of photos, videos, articles, infographics, and more. Use high-quality visuals and captions that capture attention and spark conversation.
Post consistently and at the right times: Posting consistently can help you stay top-of-mind with your audience and boost your visibility on social media. Use scheduling tools to plan and automate your posts, and consider posting during peak engagement times for your target audience.
Engage with your audience: Respond to comments and messages promptly and respectfully, and use social media listening tools to monitor what people are saying about your brand or industry. This can help you build relationships, address concerns, and gather valuable feedback.
Measure and analyze your results: Use social media analytics tools to track the performance of your content and campaigns. This can help you identify what's working well and where you can improve, and adjust your strategy accordingly.
Stay up-to-date with social media trends and best practices: Social media is constantly evolving, so it's important to stay informed about the latest trends and best practices. Follow industry thought leaders and subscribe to relevant blogs and newsletters to stay informed.
Social Media Dont's:
Broken links: If you include a link in your social media post, make sure that the link works and leads to the intended page. Broken links can result in a poor user experience and frustration for your followers.
Misspellings and typos: Always proofread your social media posts before publishing them to avoid spelling and grammar errors. Misspellings and typos can make you appear unprofessional and may damage your credibility.
Poor image quality: If you include images in your social media posts, make sure that they are high-quality and properly formatted. Poor image quality can detract from your message and make your posts less engaging.
Incorrect formatting: Each social media platform has its own formatting guidelines. Make sure that you understand the formatting guidelines for the platform you are using and follow them correctly. Incorrect formatting can make your posts look unprofessional and difficult to read.
Posting at the wrong time: Timing is an important factor when it comes to social media engagement. Make sure that you post your content at the right time when your followers are most active. Posting at the wrong time can result in lower engagement and visibility.
Overusing hashtags: While hashtags can be a useful tool to increase the reach of your social media posts, overusing them can have the opposite effect. Make sure to use hashtags sparingly and only when they are relevant to your content.
Ignoring analytics: Social media platforms offer powerful analytics tools that allow you to track the performance of your posts. Make sure to review your analytics regularly to understand what types of content are resonating with your audience and adjust your strategy accordingly.
Social Media Post Dimensions
Dimensions are very important for social media posts as they determine how the post will appear on different platforms. Each social media platform has its own recommended dimensions for images, videos, and other visual content, and adhering to these dimensions can greatly impact the success of your social media strategy.
Here are some reasons why dimensions are important for social media posts:
Consistency: Using the recommended dimensions for each platform ensures that your content is consistent and looks professional across all channels.
Optimization: The correct dimensions can help to optimize your content for each platform, improving its visibility and engagement. For example, using the recommended aspect ratio for Instagram stories ensures that your content doesn't get cropped or cut off, making it more engaging and visually appealing.
Mobile-Friendliness: Most social media users access platforms on their mobile devices, and using the recommended dimensions ensures that your content is optimized for mobile viewing.
Branding: Consistently using the same dimensions and design elements in your social media posts can help to reinforce your brand and make your content more recognizable to your followers.
Avoiding Mistakes: Failing to use the correct dimensions can result in distorted or pixelated images, or content that doesn't display properly. This can detract from the impact of your social media strategy and can reflect poorly on your brand.
Using the correct dimensions for your social media posts is crucial to ensure that your content looks professional, is optimized for each platform, and is consistent with your brand.
Social Media Ad Campaigns
Social Media ad campaigns are a great way to not only capture more followers but they can be a strong driver of visitors to your website. At Elixxir Design we create ad campaigns for our clients where clients want their reach extended beyond organic search.
While the cost per click of social media ads is much cheaper than search engine paid ads, be careful to configure them as accurately as possible. You can significantly drive down the average amount of time visitors are spending on your website by flooding it with social media clicks.
Social media ad campaigns are a critical component of digital marketing strategies for businesses and individuals who seek to increase their online presence, generate leads, and drive sales. Here are some reasons why social media ad campaigns are important:
Increased brand awareness: Social media ad campaigns allow you to reach a wider audience and increase brand awareness by displaying your ads to people who may not have been aware of your brand otherwise. This helps to build your brand recognition and make your products or services more memorable to potential customers.
Targeted advertising: Social media platforms provide a wealth of data about their users, such as age, gender, location, interests, and behavior. This allows you to target your ad campaigns to specific audiences based on these characteristics. Targeted advertising results in a more efficient use of your advertising budget, as your ads are only shown to those who are most likely to be interested in your products or services.
Increased website traffic: Social media ad campaigns can drive traffic to your website, which can result in increased leads and sales. By including a call-to-action in your ad, such as "Learn More" or "Shop Now," you can encourage potential customers to click through to your website and engage with your content.
Increased engagement: Social media ad campaigns can generate likes, comments, shares, and other forms of engagement that can increase your visibility and reach on social media platforms. This can result in a snowball effect where your content is shared and viewed by more people, resulting in increased brand awareness and potential sales.
Measurable results: Social media ad campaigns provide detailed analytics that allow you to track the performance of your ads, such as impressions, clicks, and conversions. This allows you to make data-driven decisions and adjust your strategy to optimize your ad campaigns for maximum effectiveness.
In conclusion, social media ad campaigns are an important tool for businesses and individuals to increase their online presence, generate leads, and drive sales. By leveraging the targeting capabilities of social media platforms and tracking the performance of your ads, you can reach a wider audience, increase engagement, and achieve measurable results.